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Thursday, May 14, 2009

Protection from the internet is gone, it took your residual income with it.

Protection from the Internet is gone and it took your residual income with it.

Before the Internet, organizations and companies were able to fly under the radar which shielded them from this onslaught of people, opinions competitors and ads.

That protection allowed relationships to be build, skills to be learned and loyalties to be strengthened.


But the Internet destroyed that in short order


You have built a fairly large organization. You think you've finally found that "residual" income that you have sought.


You are making about $25,000 per month, you quit your job 6 months ago, bought a new house, a boat and a new car, and paid off all of your debt


Everything is great!


Then one day, the company tweaks their compensation plan just a little bit.....


One of your leaders is NOT happy about it. They decide to move to another company, and with one click, with one single email up-line, down-line and across line and he basically destroys dozens of people's businesses.


The income you're relying on to pay the mortgage, invest for retirement, and put your kids through school literally vanishes overnight.


It's a sobering thought when you realize that your lively-hood in an MLM business is completely dependent upon strangers you've never met before.


You have no idea what their plans are or what their life is like. You simply cannot earn a full-time living on your own personal efforts with an MLM compensation plan. It's not designed that way, you need many people to help you with that, those are the ones you don't know.


This wasn't a problem in the past, but it is today.


The Internet is a tool that allows communications at a level that has never been seen by the world before, where opinions, rumors, ads and scams can now spread across the world faster than you can turn around.


With one well placed negative opinion reported on the Internet massive amounts of money can be lost for a company.


Down lines can be destroyed overnight by false rumors or leaders who jump ship.


This is where the world of the Pre-launch comes in. Ready to promise a better product or compensation plan and the ability to get in "on the ground floor opportunity"


Competitors adds can be ran on the very door step of a company's search engine results.


And there is nothing that you can do about it
But there is something for your down line to do about it. They have an endless supply of new companies and products so all they need to do is feel a little frustrated or un-successful and they can open up on their email the next biggest and best company and get in on the ground floor, and before you know it Houdini has been there and they disappear faster than a rabbit in a hat.
Thanks to the Internet networkers are only as loyal as their options and their options are endless, there need not be any long term commitments.
There is no going back the Internet is here to stay, if you are a leader in the industry you know this to be true.
The cost of sponsoring a new rep in the cold market continues to go upward, while the actual return and "life time value" of that rep continues to go down.
We are faced with the fact that.....
Full page ads in an industry magazine that cost $500 eight years ago, now costs $3,000.
Email marketing is dead, and the ability to advertise in a massive, targeted, and affordable way died with it.
due to the constant attrition that you will experience you will be forced to recruit everyday for the lifespan of your business.
To the white collar business professional who has a hard time seeing how they are going to replace a six figure income peddling vitamins and fruit juice the MLM business just doesn't look that appealing.
The problem of multiple systems for marketing within any given company, and promises to be the next big thing makes it hard to train your team in a duplicatable manor.
Instead of focusing on developing personal skills and working a single system the "newby" tries something for a few weeks and then goes on to the next best marketing idea.
SO NOW WHAT????
THAT IS A GOOD QUESTIONS ISN'T IT?
THERE IS NO WRONG OR RIGHT ANSWER, IT REALLY COMES DOWN TO WHAT IS RIGHT FOR YOU.
STAY TUNED





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