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Wednesday, February 24, 2010

A Master Marketer



This is the face of a Master Marketer.  No, I am not insane, let me explain. 

The other day I took off in Gordon's truck and the furry girl wanted to come.  I was running various errands around town, usually she is with Gordon in the truck running errands but that day it was just the girls.

The first thing I noticed was that we were going to need some gas so I stopped at the gas station.  At the moment I pulled up to the pump Lil' started poking me with her cold wet nose.  I knew she wanted something so I looked back at her.  She didn't say a word but she didn't have any problem letting me know she wanted the back window down.

The attendant came over to pump my gas and she sat there so pretty waiting to be noticed, at full attention with the tip of her tail giving a little wag.  I was watching her "marketing technique" and thought she was crazy, but then I had no idea at this point that she had friends all over town.

She wasn't getting the attention she wanted so she gave a little yelp.  the person pumping the gas knew her name and gave her the treat she was marketing for.  She quickly ate the treat, I couldn't believe what happened next, she was actually trying to convince her friend that she needed another treat.  I assured him that wasn't true and no more treats were necessary.

That chore being done we headed off to the bank.  I pulled up to the drive thru and again was being poked by the wet cold nose, by this time I knew the drill.  I rolled down the back window and she started her marketing once again.

Her eyes had the sweetest, softest look and she was batting her 3 inch eye lashes at her friend, her mouth was open just enough to see her soft pink tongue and her bottom lip was pulled down so you could see her teeth (that's how she smiles).

Once again I found that she had a friend that knew her by name and knew what she wanted and sent a treat out to her that she devoured (I was happy this treat was smaller than at the gas station).

We were off again to finish up our errands and on the way home, I decided to stop and get a coffee, you guessed it the drive thru window.

Once again, the nose pokes, the window rolled down, sweet look on her face, full attention, little tail wag and sure enough here came the treat.

Lesson learned!  I had my marketing lesson for the day from a place that I wouldn't have imagined.  This is what I learned.

Never once did Lilee think that she was NOT going to get a treat.

She used her most winning personality and put a smile on her face.

She gave these people what they were looking for, a cute happy face and she made them smile. She provided a service and she was rewarded in return.

She used the same technique each time, just adjusting slightly depending on who she was marketing to.  I also notice that the only person she gave a yelp to was a male.  She never did make a sound when she was marketing to women and yet she got the same results.

Not only did I get my errands done that day, I learned a valuable lesson in it's simplest form and this is how I interpreted the lessons into human form.

Have a positive attitude
Have a happy disposition and a smile
provide a service
Ask for what you want
stick to the system that works for you.
Make slight adjustments depending on who you are marketing

Just six little things that you have the power to achieve could make you a Master Marketer too, just like Lil'.

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Who do you learn your Marketing techniques from?  I would love to hear your comments.